“Demand the Brand” Online Female Sale

October 4, 2022

Welcome to Copeland & Sons Herefords LLC

This is a “NO Nonsense, REAL World” cattle operation.

The ranch was established in 1943 (then called Jack Copeland and Sons Herefords) by Jack and Mary Alice Copeland and Jack’s parents Otis R. and Belinda Copeland.

The ranch was strictly a commercial Hereford operation in the beginning and then diversified into a combination registered and commercial Hereford operation. Although from the beginning ranch cattle were exhibited at shows locally and nationally, the cattle have always been bred for survival under range conditions and to produce all of the performance our severe southwest climate will allow.

Strict performance records, feedlot testing, and even ultrasound scans and DNA evaluations are a part of the Copeland protocol. Today the ranch is even more diverse, not only selling registered and commercial Herefords, but also F1 black baldy replacement heifers and Maine Anjou cattle. A premier club calf division has also been established.

Clifford and his wife Barbara took over the management of the ranch in 1959. In 1983 Cliff and his wife Pat moved home and joined the family operation. Finally, Matt makes the fifth generation to continue the quest of producing the best cattle possible for our customers.

The Ranch

Northeastern New Mexico, with an elevation of about 4,500 feet, is the location of the ranch. This is known as “short grass” country. When adequate rain occurs, the grass is exceptionally strong and world-class gains can be achieved.

This environment can be severe. Annual rainfall is 15 inches in the good years. Temperatures can range from 110 degrees in the summer to minus 15 in the winter with chill factors down to minus 40 or more at times. Snow is a part of life here as well. The snow is almost always wind driven. It is normal for the wind to blow year round and in the spring months the wind blows 20 to 40 MPH on a daily basis. The old timers say we are always only 30 minutes away from a drought.

Getting the Work Done

We are very fortunate that the time-honored tradition of neighboring up to get the spring branding and fall shipping and cow work done is a part of our life. The best help, the best neighbors and friends are found in our working crew. It is like a social event . Great food, great stories, and occasional pranks make hard work a lot of fun.
The cattle are still gathered and worked on horseback. The commercial calves are still heeled with a rope and drug to the branding fire. The registered calves are run through a calf table.

The Ranch

Northeastern New Mexico, with an elevation of about 4,500 feet, is the location of the ranch. This is known as “short grass” country. When adequate rain occurs, the grass is exceptionally strong and world-class gains can be achieved.

This environment can be severe. Annual rainfall is 15 inches in the good years. Temperatures can range from 110 degrees in the summer to minus 15 in the winter with chill factors down to minus 40 or more at times. Snow is a part of life here as well. The snow is almost always wind driven. It is normal for the wind to blow year round and in the spring months the wind blows 20 to 40 MPH on a daily basis. The old timers say we are always only 30 minutes away from a drought.

The Cattle

It takes a special cow to fit our extreme environment.
The registered cattle are run under the exact same conditions as our commercial cows in order to prove that our registered cattle actually fit our environment and the commercial industry.
The cows must calve out on the range, get their calf up, nursing and often times fight off predators at the same time.
As a rule, the cows are not fed hay and must produce a good calf on grass and range cube supplementation.
There are no irrigated pastures here. Weaned heifer calves get to spend some time on wheat pasture and that is the only pampering they receive during their entire life on the ranch.

Breeding Philosophy

Medium size cattle seem to fit our area and customers the best.
Too much milk can be a problem with breed back, tends to shorten cow udder life, and adds a lot to cow maintenance costs.
Fertility is our only maximum trait. All others traits must be in balance with the environment.
Percent live calves is more important than any other trait when it comes to making a profit.
All cows must produce a calf every year in a 60 day breeding season or they are culled.

Convenience traits are high priority.
— Good teats and udders are one of the Hallmarks in our herd. We have no time to get cows in to get calves to nurse.
— Bad dispositions are rare but not tolerated.
— Good feet are a must because of the distance these cows are required to travel.

Our cattle are bred and selected from the ground up. If cattle are not structurally correct they self-eliminate in this rugged environment.

We utilize every tool available to help us select and produce better cattle. This includes performance records, EPDs, and feedlot testing. Also DNA technology specific to Herefords is evolving and we are most excited to start incorporating that into our selection process. We have not forgotten that the “Eye of the Master” is also essential to incorporate everything into a useable package.

Show Cattle

Matt was selected as the 2011 Hereford Herdsman of the Year. A once in a lifetime honor.
We have always felt like performance cattle don’t have to be ugly!
As a rule we show our breeding cattle and don’t select for show cattle.
That being said we try to get to some of the major shows every year and see how our cattle stack up.
We sell heifers and steers to junior exhibitors and it is rare when we don’t have animals at Hereford Junior Nationals.
Our cattle seem to always be competitive, and have done quite well down through the years.

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BLACK FRIDAY SPECIAL!!!

Come and get your tumbleweeds! As many as you want for NO CHARGE! Yes, you read that right!

Paint one green and add a red Christmas ornament and you have the perfect Western Charlie Brown Christmas tree! 🎄

DISCLAIMER: If these left your yard and/or fence and you want them back, feel free to come get them 😜 just back your stock trailer up to the alley and we will load them for you!

Free lunch and supper to any of you out there who want to come help us clean off and fix fence in the show barn runs as well!
... See MoreSee Less

BLACK FRIDAY SPECIAL!!!

Come and get your tumbleweeds! As many as you want for NO CHARGE! Yes, you read that right! 

Paint one green and add a red Christmas ornament and you have the perfect Western Charlie Brown Christmas tree! 🎄

DISCLAIMER: If these left your yard and/or fence and you want them back, feel free to come get them 😜 just back your stock trailer up to the alley and we will load them for you! 

Free lunch and supper to any of you out there who want to come help us clean off and fix fence in the show barn runs as well!Image attachmentImage attachment+3Image attachment

Comment on Facebook

I remember those days as a kid, damn that kinda thing can tear up fences, especially id you get a snow right after the blow that blew em in

Just listened to a podcast about spraying molasses on em and let the cows at em. Clean em right up. Actually run like 19% protein

Where did they all come from? I know that sounds like a stupid question but we lived out there wasn’t that many to cause problems like that.

Had those last year. Guess it was your turn because we didn’t have any this year. I feel for you.

The Snapchat videos have been insane!

If I take some tumble weeds do you just want to load a Hereford or two up for my troubles?! 🤣🤣

Lauri wants to know if there is a volume discount.

Have fun with that mess. Jeez

Or paint white with pink ornaments!

New Mexico Hedgerow!

We FEEL your pain. What a day!

That's awful!

I was looking forward to the races hahahaha

Are they organic?

Unbelievable

What a great idea - a few years ago the kids found tumbleweeds for sale on the internet

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2 weeks ago
Copeland & Sons LLC

Happy Thanksgiving! ... See MoreSee Less

Happy Thanksgiving!

Comment on Facebook

Happy Thanksgiving!

Happy Thanksgiving to y'all

Happy Thanksgiving!!

Great picture! Happy Thanksgiving!

Happy Thanksgiving

Great picture of wonderful friends

Happy Thanksgiving

Happy Thanksgiving y'all!

Happy Thanksgiving !!! 🦃🍽

Happy Thanksgiving!

Happy Thanksgiving 🦃

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2 weeks ago
Copeland & Sons LLC

From our outfit to yours, HAPPY THANKSGIVING! ... See MoreSee Less

From our outfit to yours, HAPPY THANKSGIVING!
3 weeks ago
Copeland & Sons LLC

To the men and women who have served and are currently serving, we want to thank you on this Veterans Day! ... See MoreSee Less

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