“Demand the Brand” Online Female Sale

October 3, 2023

Welcome to Copeland & Sons Herefords LLC

This is a “NO Nonsense, REAL World” cattle operation.

The ranch was established in 1943 (then called Jack Copeland and Sons Herefords) by Jack and Mary Alice Copeland and Jack’s parents Otis R. and Belinda Copeland.

The ranch was strictly a commercial Hereford operation in the beginning and then diversified into a combination registered and commercial Hereford operation. Although from the beginning ranch cattle were exhibited at shows locally and nationally, the cattle have always been bred for survival under range conditions and to produce all of the performance our severe southwest climate will allow.

Strict performance records, feedlot testing, and even ultrasound scans and DNA evaluations are a part of the Copeland protocol. Today the ranch is even more diverse, not only selling registered and commercial Herefords, but also F1 black baldy replacement heifers and Maine Anjou cattle. A premier club calf division has also been established.

Clifford and his wife Barbara took over the management of the ranch in 1959. In 1983 Cliff and his wife Pat moved home and joined the family operation. Finally, Matt makes the fifth generation to continue the quest of producing the best cattle possible for our customers.

The Ranch

Northeastern New Mexico, with an elevation of about 4,500 feet, is the location of the ranch. This is known as “short grass” country. When adequate rain occurs, the grass is exceptionally strong and world-class gains can be achieved.

This environment can be severe. Annual rainfall is 15 inches in the good years. Temperatures can range from 110 degrees in the summer to minus 15 in the winter with chill factors down to minus 40 or more at times. Snow is a part of life here as well. The snow is almost always wind driven. It is normal for the wind to blow year round and in the spring months the wind blows 20 to 40 MPH on a daily basis. The old timers say we are always only 30 minutes away from a drought.

Getting the Work Done

We are very fortunate that the time-honored tradition of neighboring up to get the spring branding and fall shipping and cow work done is a part of our life. The best help, the best neighbors and friends are found in our working crew. It is like a social event . Great food, great stories, and occasional pranks make hard work a lot of fun.
The cattle are still gathered and worked on horseback. The commercial calves are still heeled with a rope and drug to the branding fire. The registered calves are run through a calf table.

The Ranch

Northeastern New Mexico, with an elevation of about 4,500 feet, is the location of the ranch. This is known as “short grass” country. When adequate rain occurs, the grass is exceptionally strong and world-class gains can be achieved.

This environment can be severe. Annual rainfall is 15 inches in the good years. Temperatures can range from 110 degrees in the summer to minus 15 in the winter with chill factors down to minus 40 or more at times. Snow is a part of life here as well. The snow is almost always wind driven. It is normal for the wind to blow year round and in the spring months the wind blows 20 to 40 MPH on a daily basis. The old timers say we are always only 30 minutes away from a drought.

The Cattle

It takes a special cow to fit our extreme environment.
The registered cattle are run under the exact same conditions as our commercial cows in order to prove that our registered cattle actually fit our environment and the commercial industry.
The cows must calve out on the range, get their calf up, nursing and often times fight off predators at the same time.
As a rule, the cows are not fed hay and must produce a good calf on grass and range cube supplementation.
There are no irrigated pastures here. Weaned heifer calves get to spend some time on wheat pasture and that is the only pampering they receive during their entire life on the ranch.

Breeding Philosophy

Medium size cattle seem to fit our area and customers the best.
Too much milk can be a problem with breed back, tends to shorten cow udder life, and adds a lot to cow maintenance costs.
Fertility is our only maximum trait. All others traits must be in balance with the environment.
Percent live calves is more important than any other trait when it comes to making a profit.
All cows must produce a calf every year in a 60 day breeding season or they are culled.

Convenience traits are high priority.
— Good teats and udders are one of the Hallmarks in our herd. We have no time to get cows in to get calves to nurse.
— Bad dispositions are rare but not tolerated.
— Good feet are a must because of the distance these cows are required to travel.

Our cattle are bred and selected from the ground up. If cattle are not structurally correct they self-eliminate in this rugged environment.

We utilize every tool available to help us select and produce better cattle. This includes performance records, EPDs, and feedlot testing. Also DNA technology specific to Herefords is evolving and we are most excited to start incorporating that into our selection process. We have not forgotten that the “Eye of the Master” is also essential to incorporate everything into a useable package.

Show Cattle

Matt was selected as the 2011 Hereford Herdsman of the Year. A once in a lifetime honor.
We have always felt like performance cattle don’t have to be ugly!
As a rule we show our breeding cattle and don’t select for show cattle.
That being said we try to get to some of the major shows every year and see how our cattle stack up.
We sell heifers and steers to junior exhibitors and it is rare when we don’t have animals at Hereford Junior Nationals.
Our cattle seem to always be competitive, and have done quite well down through the years.

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⚠️POLLED HEIFER SPOLIGHT⚠️

Makers Mark is continuing to prove his worth! Several high sellers across the country. The first daughters in production at our place have been impressive!

Lot 4 | Polled
JCS MISS MAKERS MARK 3596
April 4, 2023
AHA: 44476211
Sire: GREEN JCS MAKERS MARK 229G ET
MGS: BAR S LHF 028 240

Demand the Brand Online Female Sale
Tuesday, October 3, 2023
Hosted by: SmartAuctions

Visitors welcome!

Call us with any questions!
Cliff: 575.403.8123
Matt: 580.336.8284
Alyssa: 731.499.3356
Dustin Layton/ Layton Auction Services, LLC: 405.464.2455
... See MoreSee Less

⚠️POLLED HEIFER SPOLIGHT⚠️

Makers Mark is continuing to prove his worth! Several high sellers across the country. The first daughters in production at our place have been impressive! 

Lot 4 | Polled
JCS MISS MAKERS MARK 3596
April 4, 2023
AHA: 44476211
Sire: GREEN JCS MAKERS MARK 229G ET
MGS: BAR S LHF 028 240

Demand the Brand Online Female Sale
Tuesday, October 3, 2023
Hosted by: SmartAuctions

Visitors welcome! 

Call us with any questions! 
Cliff: 575.403.8123
Matt: 580.336.8284
Alyssa: 731.499.3356
Dustin Layton/ Layton Auction Services, LLC: 405.464.2455

3 CommentsComment on Facebook

❤️🙌

Awesome

Nice heifer!

Scholarship opportunityNMCGA and Purina Mills Announces Scholarship Opportunities

Purina Mills and the New Mexico Cattle Growers’ Association’s (NMCGA’s) Young Cattlemen’s Leadership Committee (YCLC) is proud to announce they will be awarding two Purina Mills $1,000 scholarships and two YCLC $500 scholarship during the 2023 Joint Stockmen’s Convention in December.

“Awarding these scholarships is a way that we can help young people who come from an agricultural background further their education,” said Loren Patterson, NMCGA President, Corona. “As they embark on their college years we want them to remember where their roots come from and pursue advanced degrees that will enhance their background in production agriculture as well as bring awareness in non-typical agricultural fields.”

The two $1,000 Purina Mills scholarships will be awarded to a New Mexico student who is a member of the NMCGA, the New Mexico Junior Cattle Growers’ Association, or the child of an NMCGA member. Graduating high school seniors, and college freshmen, sophomores and juniors in good academic standing are eligible to apply for the award. In addition, the Young Cattlemen’s Leadership Committee and the Allied Industries Committee will also be presenting two $500 scholarships - one to a high school senior and one to a continuing college student.

“Obtaining a higher education can be very expensive for students and their families. We are pleased to be able to offer these scholarships and encourage all eligible students to apply,” Patterson said. “We want to help NMCGA members and their families continue their education and hopefully return to the agriculture business.”

The four scholarships will be presented to the top applicants during the Joint Stockmen’s Convention slated for December 13-16, 2023 in Albuquerque at Hotel Albuquerque.

The application for the awards is located on the NMCGA website, www.nmagriculture.org or contact the NMCGA office at 505.247.0584 or via email at [email protected] Deadline for application is November 3, 2023
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Scholarship opportunity
3 weeks ago
Copeland & Sons LLC

👀SNEAK PEAK 👀

Three words:

BUTTERCUP. COW. FAMILY.

Demand the Brand
Online Female Sale
Tuesday, October 3, 2023
Hosted by SmartAuctions
Managed by: Layton Auction Services, LLC

Come visit the ranch to see this gal and her friends!
Give us a call with any questions.
Matt Copeland: 580.336.8284
Cliff: 575.403.8123
Alyssa: 731.499.3356
... See MoreSee Less

👀SNEAK PEAK 👀

Three words: 

BUTTERCUP. COW. FAMILY.

Demand the Brand 
Online Female Sale 
Tuesday, October 3, 2023
Hosted by SmartAuctions
Managed by: Layton Auction Services, LLC

Come visit the ranch to see this gal and her friends! 
Give us a call with any questions. 
Matt: 580.336.8284
Cliff: 575.403.8123
Alyssa: 731.499.3356

10 CommentsComment on Facebook

Colton Cockrill

She’s fabulous! ❤️🤍

Nice one

Hard to make one better than that!

She’s beautiful!! 🤩👌🏼

Wow

Rhonda StAmand Bourgeois woooweeee

Whippy

What is she

Impressive!

View more comments

3 weeks ago
Copeland & Sons LLC

Photos from National Junior Hereford Association's post ... See MoreSee Less

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